Wednesday 31 March 2010

Generation X and Generation Y a new urban myth

Mark Weber ex MD of Atticmedia was the first to explode this myth for me. There is very little evidence that the so called digital natives are better and more comfortable at using technology. They may use it more but not very well. The latest letter from my daughter's school requests that we talk to her about using Facebook appropriately because of a number of issues at school.
The digital immigants or Generation Y may have some reservations about technology but when they step over these all the evidence suggests that they use it very well.That is certainly our experience.

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