Tuesday 29 June 2010

More evidence that Generation x and Generation Y is a myth

There is further evidence today that the notion that the internet is a young person’s game is a myth. Alex Burmaster speaking on behalf of UK On-line measurement company (UKOM) states in a story on the BBC news website that “There is a still a perception that the net is youth-centric but this is clearly not the reality," He then backs up the claim with a number of statistics ‘Over-50s account for 31% of the UK net audience. Men over 50 accounted for 38% of the 1.9 million new surfers. Women over 50 accounted for 15%, women aged 21-34 for 14%, while girls aged 12-20 made up 12% of the total.’



The interesting question is who is it who wants to keep this myth going. Is the world full of ‘Sepp Blatter’s’ who do not want their own ignorance of the potential of technology exposed? A little like External Verifiers who insist that the centres continue to use outdated spreadsheets of Internal Verifier activity, despite the fact that this information is automatically created by centres using electronic portfolios.

It is time people stop using age as an excuse for their own unwillingness to grasp the potential that technology offers to all people to streamline paper based processes whatever their age.

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